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Business Analytics: Data Analysis & Decision Making, by S. Christian Albright, Wayne L. Winston
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Become a master of data analysis, modeling, and spreadsheet use with BUSINESS ANALYTICS: DATA ANALYSIS AND DECISION MAKING, 5E! This quantitative methods text provides users with the tools to succeed with a teach-by-example approach, student-friendly writing style, and complete Excel 2013 integration. It is also compatible with Excel 2010 and 2007. Problem sets and cases provide realistic examples to show the relevance of the material. The Companion Website includes: the Palisade DecisionTools Suite (@RISK, StatTools, PrecisionTree, TopRank, RISKOptimizer, NeuralTools, and Evolver); SolverTable, which allows you to do sensitivity analysis; data and solutions files, PowerPoint slides, and tutorial videos.
- Sales Rank: #128357 in Books
- Published on: 2014-01-01
- Format: Widescreen
- Original language: English
- Number of items: 1
- Dimensions: 1.70" h x 8.20" w x 10.10" l, .0 pounds
- Binding: Hardcover
- 1008 pages
- Business Analytics
- Quantitative Analysis
- Statistics
About the Author
S. Christian Albright received his B.S. degree in mathematics from Stanford in 1968 and his Ph.D. in operations research from Stanford in 1972. Since then, he has been teaching in the Operations and Decision Technologies Department in the Kelley School of Business at Indiana University. He has taught courses in management science, computer simulation, and statistics to all levels of business students: undergraduates, MBAs, and doctoral students. His current interest is in spreadsheet modeling, including development of VBA applications in Excel. Dr. Albright has published more than 20 articles in leading operations research journals in the area of applied probability. He has also published a number of successful textbooks, including DATA ANALYSIS AND DECISION MAKING, DATA ANALYSIS FOR MANAGERS, and SPREADSHEET MODELING AND APPLICATIONS.
Wayne L. Winston is Professor Emeritus of Decision Sciences at the Kelley School of Business at Indiana University and is now a Professor of Decision and Information Sciences at the Bauer College at the University of Houston. He has won more than 45 teaching awards, including the school-wide MBA award six times. His current interest is in showing how spreadsheet models can be used to solve business problems in all disciplines, particularly in finance, sports, and marketing. In addition to publishing more than 20 articles in leading journals, Dr. Winston has written such successful textbooks as OPERATIONS RESEARCH: APPLICATIONS AND ALGORITHMS, MATHEMATICAL PROGRAMMING: APPLICATIONS AND ALGORITHMS, SIMULATION MODELING WITH @RISK, DATA ANALYSIS FOR MANAGERS, SPREADSHEET MODELING AND APPLICATIONS, MATHLETICS, DATA ANALYSIS AND BUSINESS MODELING WITH EXCEL 2013, MARKETING ANALYTICS, and FINANCIAL MODELS USING SIMULATION AND OPTIMIZATION. He received his B.S. degree in mathematics from MIT and his Ph.D. in operations research from Yale.
Most helpful customer reviews
12 of 12 people found the following review helpful.
Excellent book but be careful before buying !!
By Toshio Taira
This book is a excellent book in that it provides a unified approach to business-related problems by integrating methods and applications that have been traditionally taught in separate courses, specifically statistics and management science. In addition, the book emphasizes realistic business examples and the processes managers actually use to analyze business problems.
But before buying the book, make a sure that it has a access to a website which has samples used in the book. Without the samples in the website, the value of this book is none.
3 of 3 people found the following review helpful.
Using it to "self-teach" and transition from Web Analyst to Business Analyst (Business Analytics Analyst)
By BabyNewYear224
So far, this book is invaluable. I was an English major; then, ended up in analytics, so there are quite of few information gaps, even though I have Master's in Information Systems Management. When I got a new position that was decidedly more business intelligence/analytics focused than my previous position in Web Analytics at IBM (5+ years) and since I don't have a business education, I needed to quickly get up to speed on the fundamentals of BA. I'm so glad I rented this book. I also love that Amazon allows you to put your rental monies toward the purchase of the book, if you so choose. I'm on my second rental period and plan on buying the book. I'm using this to self-teach, if you will, since I don't have the time, money or motivation to return back to school. With this book, I'm off to a great start and feeling more confident about my skills and new position.
3 of 3 people found the following review helpful.
Usable, but not formatted for digital use
By MBABee
The text is OK, but this Kindle version is clearly not optimized for tablets or any digital use. The font and colors used in the graphics are both AWFUL and make this difficult to read, and even the internal links/references don't work. In many charts within the chapters, for example, they use bright blue boxes and tiny white text, which you can hardly see, even with a tablet screen brightness set to max. They need to change this quickly. For the price to buy digitally, it should be better.
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